Promoter/Booking Agent

AMIGO | Los Angeles, CA  | June 2020 – Present

• Negotiated, advanced, and settled with talent/promoters of all sizes from SXSW to Live Nation.

• Handled all facets of over 10+  clients spanning from small-cap rooms to Coachella performances.

• Coordinated full local, regional, national, and international runs. (Mexico, United Kingdom.)

• Worked and communicated with artist teams like J Balvin, Brockhampton, Boy Pablo, and more.

• Expanded artists reach with partnerships for Rolling Stone, NPR, Jack Daniels, and Porsche.

• Consulted tour marketing plans and revised promotional strategies to ensure improved sales and reach.

Marketing Project Coordinator

Facebook | Austin, TX |  April 2022 – May 2024

• Managed over $5 million in advertising budgets for orgs/programs for major labels such as RCA, Sony.

• Monitored global teams, onboarded employees and operational efficiency via 13% turnover.

• Collaborated cross-functionally across departments leading to economic development of businesses.

• Prioritized a client-centric approach, creating a 17% reduction in global response times.

• Established and maintained client relationships resulting in a 25% client retention and participation.

• Managed aspects of media campaigns including monitoring and assessing performance, assisting in strategic analysis of campaign performance, creative, copy, media types, etc. across all channels.

Channel Marketing Specialist

Smart City Locating | Dallas, TX  | February 2021 – January 2022

• Managed community engagement for 10 national markets over TikTok, Instagram, and YouTube.

• Organically grew channels by 650% in two full fiscal quarters on TikTok through trending content.

• Created and directed many viral videos, accumulating over 5 million views across all markets.

• Created and delegated growth driven tasks in Asana for 9 team members from Atlanta to Orlando.

• Generated 10,000+ leads through channels by creating content in Adobe Suite. (Photoshop/Premiere).

Field Team Manager

U.S. Department of Commerce  | Dallas, TX  | December. 2019 – January 2021

• Supervised enumerators, ran payroll, and directed operations as the lead Field Supervisor for DFW.

• Managed 25 employees as Operations Manager for TNSOL/ETL ahead of schedule for the ACO.

• Recognized as a U.S.  top producer, and selected to be part of the travel team across the U.S.

• Juggled multiple projects in a dynamic environment, while pivoting in real time to meet deadlines.

Programming Representative

CBS Radio  | Dallas, Texas | May 2019 – September 2019

• Programming Representative at Entercom, the leading radio/audio/entertainment company in the U.S.

• Provided M-Score analytics, created imaging pieces, and correlated trends to iTunes and other outlets.

• Collaborated with management to collect samples for broadcast with On-Air Talent.

• Organized meetings and  documents for conferences among producers and VP of Programming.

EDUCATION

B.S. |Marketing

University of North Texas

2017 – 2020